Practice Area
Advertising & Platform Compliance
Most advertising problems aren't discovered in legal review — they're discovered after a campaign is live, an ad gets rejected, or a regulator asks questions. By then, the cost is higher and the options are fewer.
We support founders, creators, and agencies with platform-ready compliance guidance grounded in Canadian advertising rules — claims, disclosures, promotions, platform policy, and regulated categories. Fixed-fee and scoped upfront.
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What We Cover
Practical, platform-aware, and built for speed — so your marketing team can ship confidently without rewriting everything at the last minute.
Advertising Claim Review Before Launch
Reviewing marketing copy and creatives for pricing claims, "free" offers, guarantees, results-based claims, testimonials, before-and-after content, and comparative statements — before the campaign goes live, not after.
Influencer Disclosure Standards — Brand-Side Compliance
Clear disclosure direction for sponsored content — placement, wording, and consistency across formats — plus short briefing notes your creators and team will actually use and follow.
Giveaways, Promotions & Contest Mechanics
Structuring contest language and promo mechanics so campaigns aren't pulled for missing rules, unclear entry conditions, or risky winner announcements — before the post goes up.
Platform & Marketplace Policy Risk Review
Flagging common ad rejections and policy traps — restricted products, health and safety claims, prohibited targeting language, and sensitive category issues — and drafting safer, still-effective alternatives.
Compliance Workflows & Team Systems
Review checklists, approval steps, and an evidence-file approach — what to keep and how to document — so you can show your work if a platform, regulator, or customer challenges a claim.
Regulated & Higher-Risk Marketing Categories
Extra scrutiny for categories that attract higher enforcement or ad restrictions — wellness and health-adjacent offers, cosmetics, medical aesthetics language, finance-adjacent claims, and anything likely to be treated as a performance claim.
What you get
Every review includes practical rewrites and a short evidence note — not just a list of problems. You leave with copy you can use and documentation you can keep if you're ever asked to substantiate a claim.
What Gets Flagged
Common Ad & Compliance Issues We Fix
These issues appear across digital advertising regularly — in e-commerce, creator content, service businesses, and regulated categories alike.
"Before-and-after" and results claims without clear substantiation +
We tighten language, add required context, and structure a substantiation and evidence file so performance claims don't create avoidable risk with platforms or regulators.
Pricing and "free" offers that create a misleading overall impression +
We clarify conditions, mandatory fees, limitations, and disclosure placement so consumers see the real offer upfront — and your ad clears platform review.
Influencer campaigns with inconsistent or hard-to-find disclosures +
We create a short disclosure standard your team can enforce across creators — wording, placement, and platform-specific examples that are clear and consistent.
Promotions and giveaways missing key rules or clarity +
We help structure compliant promo mechanics and clean copy that matches how the giveaway actually runs — entry, eligibility, prize, and winner rules in plain language.
Platform policy traps — restricted categories, targeting language, sensitive content +
We flag likely rejection triggers and rewrite in a way that is both safer and still performance-oriented — so you're not guessing why the ad was rejected after you've already launched.
Health, wellness, and medical aesthetics claims that attract extra scrutiny +
We review copy in higher-risk categories — wellness, cosmetics, medical aesthetics, finance-adjacent offers — and identify language that crosses into regulated territory, with compliant rewrites.
No documentation if a claim is ever challenged +
We help you build a lightweight evidence file — what to document, how to store it, and what a substantiation response looks like — so you're not starting from scratch if a regulator or platform asks.
Working Style
What the Process Looks Like
01
Share the campaign and where it runs
Send the copy or creative, landing page, platform, targeting angle, and what you want the audience to believe or do. We start from the actual campaign — not a generic checklist.
02
We review for Canadian ad law and platform policy
Claims, disclosures, pricing clarity, testimonials, promo mechanics, and common rejection triggers — reviewed together, with practical rewrites and plain-English explanations.
03
You get clean copy and a repeatable system
Edits you can implement immediately, plus a lightweight checklist and evidence notes your team can reuse across future campaigns — so compliance gets faster, not slower, over time.