Yes. We offer a free introductory consultation to confirm fit and recommend a next step.

Founder-led businesses, creators and influencers, agencies, and digital brands—especially where marketing, online sales, privacy, and IP overlap.

We service all of Ontario. We're based in Toronto, Ontario, and many clients work with us remotely.

Generally 1-2 business days. Turnaround depends on complexity and timing. We'll confirm a realistic timeline before starting.

Flat Fees.

Yes. We can review what you signed, explain obligations, and discuss practical options moving forward.

Any agreements, emails, screenshots, invoices, policies, and a short timeline of what happened + your goal outcome.

Deliverables, timelines, approvals, payment terms, cancellation, disclosure rules, usage rights, whitelisting/paid ads, exclusivity, and liability.

Usage rights define how the brand can use your content (where, for how long, whether edits are allowed, and whether paid ads are included). This is one of the most important clauses to negotiate.

Whitelisting often means ads run through a creator's handle/permissions. Paid usage is the right to use content in ads. Both should specify platform, duration, territory, and scope.

Not automatically. Perpetual rights should be specifically negotiated and priced. Time-limited licensing is common and usually safer.

Exclusivity restricts working with competing brands for a period. It should be narrow, clear, and appropriately compensated.

Options depend on your contract and proof of performance. Often the first step is a structured demand letter, then escalation if needed.

Generally, advertising can be misleading if it creates a false overall impression to an average consumer, even if parts are technically true.

“Guaranteed” or performance claims can create risk unless true, clearly explained, and supported. Many results claims should be carefully worded and evidence-backed.

They should reflect real experiences, not be edited in a misleading way, and disclose material connections (payment, gifts, affiliate relationships) where relevant.

If you receive compensation or benefits that could affect credibility, disclosure is typically expected. The best practice is clear, upfront disclosure that a consumer won't miss.

Drip pricing is advertising a price and then adding mandatory fees later. It can create compliance risk because consumers don't see the real price upfront.

Most online businesses should have website terms, and many should also have sales terms (shipping, returns, cancellations, chargebacks). The right setup depends on what you sell and where your customers are.

Refund/return rules depend on what you sell and how you sell it. “Final sale” policies should be clearly disclosed before purchase and should not conflict with consumer protection rules.

Clear checkout disclosures, accurate marketing, delivery proof, well-written terms, and consistent customer communication can reduce chargeback risk.

Risky. Policies may be copyrighted and often don't match your business, which can create both legal and operational problems.

If you collect personal information (forms, email lists, analytics, payments), you should have a privacy policy that accurately explains what you collect, how you use it, and how users can contact you.

Often yes, depending on your activities and where you operate. The details depend on your business model and the provinces involved.

Canada has strict anti-spam rules (CASL). Consent, identification, and unsubscribe requirements matter. The right approach depends on how you collected the email and what you're sending.

Contain the issue, preserve evidence, assess scope, and determine whether notifications are required. Early response steps can significantly reduce risk.

Registration is often the strongest protection, but whether you “need” it depends on uniqueness, expansion plans, risk tolerance, and enforcement strategy.

They're different systems. A business registration or domain does not automatically create trademark protection. Trademark strategy depends on how you use the brand in market.

Ownership is not automatic. You typically need written terms assigning IP to your business, especially for contractors/agencies.

Scope, deliverables, timelines, payment terms, IP ownership, confidentiality, limitation of liability, termination, dispute resolution, and change-order rules.

Sometimes. Many agreements can be formed through emails or conduct depending on circumstances. If the deal matters, document it clearly in a proper agreement.

Templates often miss key business risks and rarely match your actual workflow. A custom agreement aligns with how you sell, deliver, get paid, market, and protect IP.

Terms of Service govern platform use (accounts, behaviour, content, enforcement, liability, and governing law). Customer or paid services terms focus on pricing, billing, renewals, cancellations, refunds, and paid-feature rules. Many apps use one Terms of Service document plus a paid-terms supplement when subscriptions or paid features are introduced.

Most app and SaaS businesses need Terms of Service and a Privacy Policy as a baseline. If users can message or post content, Community Guidelines are often important. If you charge for access or features, customer or paid services terms help govern billing, renewals, cancellations, refunds, and risk allocation.

Often, yes. Terms help set platform rules, limit liability, and provide legal authority to suspend accounts or address harmful behaviour. Even free apps can create disputes and risk, especially where there is user-generated content, messaging, real-world interaction, or planned monetization.

If you collect personal information such as emails, device identifiers, analytics tied to users, or payment details, you should have a Privacy Policy that accurately explains what you collect, why you collect it, how it's stored (including outside Canada), and how users can access or delete their information.

If your app includes messaging, profiles, comments, groups, marketplaces, or events, Community Guidelines are critical. Guidelines define behavioural expectations in plain language, while Terms of Service provide the legal authority to remove content, suspend accounts, and enforce consequences.

Not always. Payment alone does not guarantee full IP ownership. Most contractor and agency relationships require written IP assignment and confidentiality terms. Missing ownership language is one of the most common issues flagged during fundraising, acquisitions, and diligence.

If there is more than one founder or shareholder, a shareholder agreement helps define ownership, decision-making, exits, and what happens if someone stops contributing or wants to sell. These agreements are routinely reviewed during fundraising and can prevent governance disputes that stall growth.

Yes. Many app issues are not just “document issues” — they are workflow issues (sign-up, consent, disclosures, cancellations, and enforcement). A focused review can identify what to fix now versus what can wait, without over-lawyering.

In most cases, yes. Contractor agreements usually cover scope, payment, confidentiality, IP assignment, termination, and practical expectations.

Not always you. Without a written IP assignment, your business may not fully own what you paid for.

Misclassification can create financial and compliance exposure. The analysis is fact-specific (control, tools, integration, exclusivity, etc.).

A demand letter is a formal written request for payment or performance. It's often used before litigation and can resolve disputes faster if drafted strategically.

Don't ignore it. Preserve communications, gather documents, and get advice early. Your first response often sets the tone.

Potentially. Options depend on the amount, evidence, terms, and where the parties are located.