Practice Area
Creator & Influencer Law
Most creator disputes don't start with bad intent — they start with one vague clause nobody caught before signing. Unlimited usage rights, unclear approval timelines, exclusivity that blocks income, payment terms that leave creators exposed.
We advise influencers, UGC creators, agencies, and digital brands across Canada on creator agreements that are clear, enforceable, and built for how the deal actually works. Every engagement is fixed-fee and scoped upfront.
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Creator & Influencer Agreements
Every agreement is built around the platform, campaign structure, and commercial reality of the deal — not a generic template.
Influencer & Brand Collaboration Agreements
Campaigns, ambassador programs, and agency-led collaborations — scope, deliverables, approval flows, timelines, and payment mechanics drafted to hold up in practice.
UGC Creator Agreements
Deliverables, usage rights, exclusivity, payment, and who owns what when content is repurposed across paid and organic channels.
Affiliate & Performance-Based Agreements
Commission structures, tracking mechanics, payment triggers, exclusivity, and termination terms for affiliate and performance-based relationships.
Brand Deal Review & Negotiation
Reviewing agreements before signature — flagging one-sided clauses, unlimited usage rights, buried exclusivity, and payment risk — with practical redlines you can send directly to the other side.
Agency & Management Agreements
Talent management contracts and agency representation agreements — drafted so the deal supports your growth without locking you in unnecessarily.
Sponsored Content & Disclosure Compliance
Aligning the contract with Canadian disclosure obligations, prohibited claims, and who is responsible if regulators ask questions — so both sides are protected, not just the brand.
Services
Content Rights & IP Protection
Usage rights are where most post-campaign disputes happen. The difference between "organic use" and "unlimited paid ads in perpetuity" is one poorly drafted clause — and it almost always defaults in the brand's favour.
The clause to look for before you sign
“Brand receives an irrevocable, royalty-free, perpetual license to use the content in any medium.”
One sentence. Unlimited rights. No additional compensation. No expiry. It appears in more brand deals than you'd think. We find it, explain it, and fix it before you sign.
Usage Rights — Platform, Term & Territory
Defining exactly where content can be used, for how long, in what territory, and what rights revert to the creator when the agreement ends.
Whitelisting, Spark Ads & Paid Amplification
TikTok Spark Ads, Meta whitelisting, and paid amplification — structured as rights separate from organic use, with clear time limits and compensation that reflects what's actually being sold.
Raw Footage, Edits & Derivative Works
Whether the brand can edit, repurpose, translate, or create derivative content — and what compensation and credits attach to each use case.
Creator Portfolio & Case Study Rights
Protecting the creator's right to display their work in portfolios, case studies, and award submissions — without needing brand approval each time.
Exclusivity, Category Conflicts & Buyouts
Defining what exclusivity covers, how long it runs, what categories are restricted, and what the brand pays for it. Measurable, realistic, and compensated accordingly.
What Goes Wrong
Common Issues We Fix
These problems appear in most creator agreements. Very few are intentional — most are the result of templates written for a different kind of deal, or no template at all.
Unlimited usage rights — especially for paid ads +
We tighten scope: platform, term, territory, edit rights, whitelisting permissions, raw footage rules, and what happens after the campaign ends. Perpetual rights without separate compensation are not acceptable.
Vague deliverables and unclear approval timelines +
We clarify formats, posting windows, revision limits, response deadlines, and the "if no response" rule — so production doesn't stall waiting for feedback that never comes.
Payment terms that create leverage problems +
Net-90 terms, no deposit, payment contingent on brand approval — all common, all problematic. We fix invoicing mechanics, deposit logic, late payment language, and practical remedies.
Exclusivity that blocks a creator's income +
Category boundaries, term, carve-outs, and compensation — so exclusivity is measurable, realistic, and paid for. If a brand wants six months of category exclusivity, there is a price for that.
Morality clauses with no clear limits +
Broad morality clauses let a brand exit without paying based on any public statement. We rewrite them to be specific, mutual, and tied to actual reputational harm — not just disagreement.
Compliance gaps — disclosures, prohibited claims, contests +
Canadian disclosure obligations, prohibited health and earnings claims, contest mechanics, and "who is responsible if regulators ask" — written explicitly into the contract so both sides are protected.
No content removal or takedown process +
What happens if the brand wants content removed after posting — or the creator does? We document the process, timing, and what obligations survive termination so neither side is left guessing.
Who We Work With
For Creators & For Brands
For
Creators & Influencers
You built your audience. A brand deal should add to that — not restrict your income or leave you chasing payment.
Brand Deal Review Before You Sign
We translate what the agreement means and flag what's risky before you're locked in.
Negotiation Support & Redlines
Edits you can send directly to the brand or agency, with guidance on positioning your asks.
Your Own Creator Agreement Template
A reusable contract built around your model — so you control the terms when you send the agreement first.
Non-Payment & Dispute Resolution
Demand letters, documentation strategy, and measured pressure when a brand goes quiet after delivery.
Business Structure for Full-Time Creators
Incorporation, IP ownership, and the structure that protects your brand and lets you scale.
For
Brands & Digital Businesses
Creator marketing moves fast. Your legal infrastructure should keep up — without slowing campaigns or leaving your brand exposed.
Brand Agreement Templates for Ongoing Programs
Standard-form agreements for recurring influencer and UGC programs — built to move fast and hold up.
Usage Rights & IP Ownership Audit
Confirming you own or have licensed what you're using in ads and across channels — before a creator challenges it.
Advertising Compliance & Disclosure Review
Canadian disclosure rules compliance and how liability is allocated when a creator doesn't follow through.
Creator Disputes & Enforcement
When a creator misses deliverables or goes off-brand — options, escalation, and clean resolution.
Working Style
What the Process Looks Like
01
Share the deal terms and campaign context
Send the contract or term sheet, the platform, posting plan, whether paid ads or whitelisting is involved, and the real business goal. We start from the deal — not a generic checklist.
02
We review for rights, risk, and leverage
Usage rights, approvals, payment protection, exclusivity, compliance, and termination — with a plain-English summary of what matters most in your specific deal.
03
You get a clean, practical negotiation path
Redlines you can send, positions you can defend, and a clear read on what's worth pushing on — so you close the deal without dragging the relationship or slowing production.
Keep Reading
Related Resources
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