Health, wellness and beauty

Brand deal contract

Review or draft a sponsorship or brand deal. For creators, studios and media businesses.

What it is

A brand deal contract sets out what you’ll create for a brand, by when, what you’re paid and how the brand can use your content. We review the contract a brand sends you, or draft one, and check the usage rights and payment terms.

Usage rights decide where your content can appear, for how long and whether the brand can edit it or run ads with it. Those terms affect what the deal is worth, and they’re easy to miss in a brand’s standard form.

You likely need this if

  • A brand or agency sent you a sponsorship contract
  • The brand wants to run paid ads with your content
  • You’re being asked for exclusivity in a category
  • You’re working with a brand with nothing in writing

What the starting price includes

  • Review or draft of one agreement
  • Usage rights and payment terms checked

What can change the price

  • Negotiating on your behalf

We tell you before doing anything outside the agreed scope, and agree the fee first.

Read first What should a brand deal contract include? A brand deal contract should set out exactly what you'll create and when, how many rounds of revisions the brand gets, what you're paid and when, and the usage rights: where the brand can use your content, for how long, and whether it can edit it or run paid ads with it. It should also cover exclusivity, who owns the content, ad disclosure under the Competition Bureau's guidance, and what happens if either side ends the deal early. Read the guide

Questions founders ask

What are usage rights?

The permission you give a brand to use content you made, defined by where it can appear, for how long and whether the brand can edit or advertise with it.

Will you negotiate with the brand?

The starting price covers review or drafting of one agreement. Negotiating on your behalf can be added, and we quote it before starting.

General information, not legal advice.

How it works

  1. A free 15-minute call. What you’re building and what you need.
  2. A written scope and fixed fee. Before any work starts.
  3. A short, tailored intake. A few focused questions for your matter, so we start with what we need.
  4. Drafting or review. Most work is back within three business days.