The brand wants your content. We read what it plans to do with it.
For creators, studios and media businesses, from Toronto. We review and draft brand deals, license your work on terms you choose, and file the trademark for the name you’re building. Copyright, ad disclosure and trademarks are federal law, so the same rules follow your content across Canada. Every piece of work has a fixed fee, agreed in writing before we start.
What we help with
- Brand deal contractA sponsorship that pays for what the brand actually gets: deliverables, revisions, usage, exclusivity and paid ads. From $440
- Brand and content licensingA licensing deal that keeps your name and your work yours: where it can go, for how long, and what you’re paid for each use. From $920
- Editor and collaborator agreementEditors, designers and collaborators sign one with a written IP assignment, so the footage and edits are yours to license. From $450
- NDABefore you pitch a show, format or product idea to a brand, studio or platform. From $300
- Contract reviewA management, talent agency or platform agreement, read before it ties up your deals. From $400
- Trademark search and filingYour channel, show or product name, protected in Canada. From $920
Prices shown are starting prices in Canadian dollars for the base scope of each item and may vary based on complexity. HST, government fees and other disbursements are extra. Your fee is fixed and agreed in writing before we begin.
Hired as a consultant?
More creators now work as consultants and independent contractors: creative direction, strategy, UGC and production for brands. Same rule as a brand deal: read the paper before you start the work.
- Review the agreement you were sentA brand, agency or studio wants to bring you on as a consultant or contractor. We read it before you sign: scope, payment terms, who owns the work, exclusivity and how either side can end it. From $400
- Your own consulting agreementWhen you set the terms: what’s included, how and when you’re paid, what happens with extra requests, and whether the client gets a licence to your work or owns it outright. From $450
- Confidentiality, both waysClients often ask you to sign one. Before you pitch your own ideas, you may want one too. From $300
Where creators usually start
- Step
Read the usage rights before the fee.
Where the brand can use your content, for how long, whether it can edit it, and whether it can run paid ads with it, including through your own account. Those terms decide what the deal is worth.
- Step
Decide what you license and what you keep.
A licence lets someone use your work while you keep ownership; an assignment transfers it, and has to be in writing and signed. Know which one you’re being asked for.
- Step
Protect the name you’re building.
A trademark search and filing for your channel or brand, and a careful read of any management or agency agreement before it ties up your deals.
As an influencer, one of the most tedious parts of freelancing is making sure I get paid for my work and I’ve been chasing down payments for a long time! Brooke has helped me draft proper legal documents, understand my rights, and educate me on proper procedure in the business so I no longer feel taken for a ride by brands.
Questions
What should a brand deal contract include?
What you’ll create and when, how many rounds of revisions the brand gets, what you’re paid and when, and the usage rights. It should also cover exclusivity, who owns the content, ad disclosure under the Competition Bureau’s guidance, and what happens if either side ends the deal early.
Is whitelisting the same as usage rights?
No. Running the brand’s ads through your account is usually treated as a separate right from the brand using your content on its own channels. A usage grid in the contract should set out channels, term and territory for each.
Can I use a trending song in a sponsored post?
Only with permission, unless a narrow exception applies. A song usually has two copyrights, the composition and the recording. Canada’s non-commercial user-generated content exception and fair dealing rarely cover background music in sponsored or monetized content.
My manager already checked the contract. Is that legal advice?
No. In Ontario, only Law Society licensees can provide legal services, so an agency’s or manager’s check is a commercial review. That review can still be useful for pricing and terms.
A brand wants to hire me as a consultant or contractor. What should I check?
The scope and deliverables, how and when you’re paid, who owns what you make and whether you can show it in your portfolio, any exclusivity, confidentiality, and how either side can end it. The label alone doesn’t decide whether you’re a contractor: how the work actually runs, such as who controls your hours and methods, matters too.
Do I own content I make with AI tools?
Canada’s Copyright Act protects original works by human authors, but it doesn’t say whether AI output is protected, and no Canadian court has decided it. Work where you make meaningful creative choices stands on firmer ground than raw output from a prompt.
General information, not legal advice.
Read next
- Guide What should a brand deal contract include?
- Guide Should I hire an employee or a contractor?
- Guide What is the difference between a licence and an assignment of IP?
- Guide Can I use copyrighted music in my videos?
- Guide Do I need permission to use someone's photo or likeness in my content?
- Insight Reading an influencer agreement clause by clause: a checklist for Canadian creators
- Insight Commissioning UGC for your app or brand: usage grids, whitelisting and AI edits
- Insight Signing with a talent agency or manager: what Canadian creators should check first
Tell us about the deal on a free 15-minute call. Book a Free Consult