For Founders Law

Commercial electronic message

Also called cem, marketing email, promotional email

Under CASL, an electronic message that, judging by its content, links or contact details, has as one of its purposes encouraging participation in a commercial activity. An onboarding email with an upgrade offer can count.

In context Does CASL apply to my SaaS onboarding and marketing emails? Read the guide

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Related terms

Sources

  1. Canada's Anti-Spam Legislation, s. 1(2)

General information about Ontario and Canadian law, not legal advice. All terms