Unsubscribe mechanism

Also called unsubscribe link, opt out, opt-out

What is an unsubscribe mechanism?

The way a recipient can stop receiving commercial electronic messages. CASL requires one in every such message, it must be easy to use at no cost, and requests must be given effect within 10 business days.

Sources

  1. Canada's Anti-Spam Legislation, s. 11

General information about Ontario and Canadian law, not legal advice. All terms